Custom Design Homes
With years of experience developing a new standard of customized luxury speculative homes, the ICON team is fully prepared to take on the challenges of custom luxury home construction and we pass along to our clients the cost-effective approaches we employ for our own homes.
We offer our proven systems, our passion for timeless design and practical solutions to guide clients through concept, design, selections and execution to interior and exterior finishing touches. We are nimble enough to employ a variety of approaches dependent on our client’s needs and desires, involving as much or as little collaboration as required, but always bringing our proven methodologies, dedication to excellence and our professional, collaborative approach to the service of the project.
We purposely limit the number of projects we take on at any one time, allowing adequate attention to each client, each home. We consider it an honor to be part of the creation of truly unique and beautiful homes and we are always mindful that living in the home, not just building it, is the true goal.
Professional Individual Design
Crafting your perfect home requires a series of thousands of small and large decisions, some more consequential than others. It takes time, hard work and focus and with so many moving parts there are numerous ways a project can be derailed. With this in mind we have structured our operations to adhere to clear values and simple investment principles in order to deliver consistently superior returns to the communities, the homeowners and investors with whom we partner.
Our operational values:
We look for intrinsic value; ‘Positive equity on day-one’ for our clients and partners. We don’t believe in over-building or over-spending so we look for the right mix of art and science, practicality and uniqueness at every turn.
We utilize leverage conservatively; cash is king and we prefer to have it on-hand in anticipation of market cycles.
We strive to partner with people we like and respect; life is too short to exchange anything less for a few dollars.
We constantly question how we we’re improving the communities in which we work, live and invest and we allow that reflection to drive our decision making.
It should not take long to appreciate our value proposition. The homes we create are superior to other spec homes in their particular sub-market by design. After conceiving of a beautiful and functional home we add the ‘extras’, the energy solutions, the high-quality products and finishes usually reserved for luxury custom builds and strive to do so at a competitive price thereby truly adding value to the communities and the homeowners we serve.
Remodeling & Renovation
With years of experience developing a new standard of customized luxury speculative homes, the ICON team is fully prepared to take on the challenges of custom luxury home construction and we pass along to our clients the cost-effective approaches we employ for our own homes.
We offer our proven systems, our passion for timeless design and practical solutions to guide clients through concept, design, selections and execution to interior and exterior finishing touches. We are nimble enough to employ a variety of approaches dependent on our client’s needs and desires, involving as much or as little collaboration as required, but always bringing our proven methodologies, dedication to excellence and our professional, collaborative approach to the service of the project.
